Thursday, January 31, 2008

Fox to Promote Shows During Super Bowl

Fox will use its Feb. 3 Super Bowl telecast to promote a couple of its highest-rated shows, including American Idol, House, Family Guy, Prison Break and Moment of Truth. All of the promos will be in high definition and were made exclusively for the telecast, most of them with football tie-ins.

A Prison Break promo has escaped lead characters Lincoln Burrows (Dominic Pursell) and Michael Scofield (Wentworth Miller) pushing up the turf from underground in the middle of the field during the Super Bowl.

(source: www.mediaweek.com)

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